Kurt Angle
Road to 2028 LA Olympics
September 2024 – March 2025
Campaign Overview
Launched a high-impact publicity campaign to elevate Olympic gold medalist and WWE Hall of Famer Kurt Angle as a leading figure in the sports and business space, raise awareness and funds for USA Wrestling, and build momentum for his biographical film while positioning him as a commentator and ambassador for the LA 2028 Olympics.
Approach
Developed a multi-channel PR strategy that leveraged Kurt’s personal brand as an elite athlete, philanthropist, and motivational figure. The campaign focused on securing regional and national media features tied to Olympic values and sports resilience, promoting USA Wrestling initiatives, and highlighting Kurt’s inspirational journey from wrestling champion to cultural icon. Additional tactics included brand collaborations, keynote speaking opportunities, podcast interviews, and social media campaigns synced with the upcoming movie release.
KEY RESULTS
Kurt’s campaign was a success and led to features in top-tier outlets such as Sports Illustrated, USA Today Sports, Complex, Newsweek, Brian Kilmeade Show, FOX News, Good Day Atlanta, BroBible, and more. Initiated conversations with Olympic-aligned brands and nonprofit partners, while amplifying USA Wrestling’s mission through Kurt’s platforms. Positioned Kurt for long-lead Olympic media and partnership opportunities in the lead-up to LA 2028.
Disclaimer: All media content featured on this website remains the property of its original creators and media outlets. Links, images, or excerpts are used solely for the purpose of demonstrating public relations work and results. No content is hosted or distributed for commercial gain. For full articles or videos, please refer to the original media source.